Marketing is more than selling and promotion The primary engage or aim of merchandising is to identify and accomplish, or expire the changing telephone c every for of customers. In view of this broad equal of marketing, it can be seen that the concept of marketing summarizes m each activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been intentional to plan, price, promote and distribute ideas, goods and services to scar markets. These marketing activities were put to death in order to build an exchange and sales that get out result in the achievement of the proprietors individual goals and the firms goals, both in the short-term and the long-term. It is thusly obvious that marketing forms an integral component part of any businesss operations. In particular marketing activities attempt to increase a firms revenue base, by showing the importance of attracting potential customers in target markets to purchase the firms prod ucts in order to satisfy their call fors, or else than those of firms competitors. Consequently, the marketing directly contributes to the attainment of the financial goals of the firm. Hence, the success of a firm is reliant upon the extent to which it is able to identify, and satisfy the customers call for more effectively.

Marketing as an activity that involves several features, all of which are presented during the course of the marketing act upon. Such features include, first and most importantly, that marketing is a long process that begins with the groundwork of an idea and ends up as product that will b e sold to satisfy a customers needs. Secondl! y, marketing is seen as a managerial process as it involves making managerial decisions roughly the particular immix of product, price, place and promotion in a firm. Furthermore, marketing involves managers readying and ensuring that particular arranged activities are carried... If you want to get a full essay, order it on our website:
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