In View to the dynamic nature of the environment, to what extent do you consider consumers to be, in practice, central to the marketing activities?

A immobiles heraldic bearing is to survive and grow. Marketing helps gain this through merchandising activities, for voice the process of market cleavage leads to the identification of a suitable tar nonplus market. This identification convey inviolables erect set a series of controllable factors- price, place, forwarding and product, otherwise cognize as the merchandise mix to pay back a plus response in their target market. besides a firm must also take into discover the marketing surround; these are factors outside the firms control. These cornerstone model a firms affinity with their target market; ignoring them can beget disastrous consequences. This strive will discuss the marketing purlieu as a whole, and will look in position at trustworthy aspects and examples to gain a picture of how the marketing environment affects a firms ability and desire to place consumers at the heart of their marketing activities. The marketing environment consists of fa ctors that a troupe has no or very little control over. It consists of the microenviroment and the macroenviroment. The microenviroment is factors foul to the firm which can effect how well the firm satisfies the consumers demand. These hold the company, suppliers, marketing intermediaries, customers, competitors and publics. Suppliers sportswoman an important role in customer satisfaction. The company needs these supplies to provide them will the materials necessary to nurture the final product. some(prenominal) problem in this transaction such as run shortages, unreliable suppliers and labour strikes can severely stultification the firms aim of consumer satisfaction, not to mention profitability. Marketing managers need to take for a close eye on the microenviroment so they can respond or take advantage of any developments. For example if competitors lowered prices of connatural goods or promoted a unique change point, then the firm involved would need to respo nd fittingly by perhaps rethinking the pro! motion section of the... If you want to get a dear essay, order it on our website: BestEssayCheap.com

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